Toni Franchi

Polished Plaster Walls | Limed Timber Floors | Faux Timber | Real Stone | Striae Paintwork | Invisible Technology | Metallic Drapery

Personalise with memorabilia and collectibles | Don’t go timidly; get the larger size | Display multiples of same object | Test colours on a Black Background | Express your Values through books, cushions, lighting, rugs, art, plants and photos | First imagine how your new room feels and then hit the shops | The Master Bedroom is dreamtime, encouraged by deep colours and soft textures.


New York’s Art Deco is at the core of designer, Toni Franchi’s incredible works


As an Interior Designer and an Architect, her first jobs with a Builder and then with Architects Skidmore Owings and Merrill gave her the technical background to seamlessly merge her interiors with the architectural framework. Combining her writing ability with her 3D training, she furthered her design skills as a Museum Exhibit Designer, which led to being head-hunted by international branding company, Landor of San Francisco, who encouraged her to design fashion, graphics and architecture in Branded Identities Interiors.

Toni saw her niche to create an identity approach to residential and hospitality interiors and Franchi Design achieved its first Melbourne commission in 2006. Toni’s company has evolved into a dedicated, obsessive design service in premium residential, retail and hospitality design.

At Franchi Design a project starts with the “Fashion Inspiration Image”, followed by the Master Concept phase which defines the full potential features of the project. This early commitment to a defined design is a more streamlined approach than traditional design development. Knowing the design destination, the client’s feedback is more concrete, allowing greater client involvement in the fine-tuning of furnishings, finishes, timelines and prices. It’s an enjoyable and efficient way to work with people. The services that on offer are integrated interior and architectural design, interior specifications and project administration. Franchi Design reviews construction and fabrication confidently with Toni’s trusted team of tradesmen, engineers, landscapers, artisans and tech specialists.

Toni notes that Trends in her work rarely come from her own field of endeavor. Fashion, Jewelry, Green Technology, Historic Movies, and Science Fiction, and 3D imaging inspire the adventurous new directions visible in her work. She cherry picks design eras, as we might add a new ingredient to a dinner entrée, to add unique flavors to a new project: James Bond interiors, Hundertwasser’s colours, Warhol Graphics, and Lucite shapes of the 1960s; globe-trotting artifacts of the 1970s; pomp and exuberant embellishments of the 1980s. Toni expects our upcoming interiors to emphasis layered geometries, higher contrasts, transparencies and more use metallic finishes in both the curved facades of buildings and phasing of interior spaces, designs that are only now possible with advanced computer modelling.


Toni spent 10 years of global travel to implement a multitude of branded interiors throughout Asia Pacific and Africa. Reminiscing Toni said that while on a month long trip through India she was queuing in an immense Ticketing Hall in Mumbai, and suddenly realized the interior space was one of my designs completed a couple of years past!


Franchi Design specializes for integrated interior and architectural design, interior specifications, project administration including the services of our trusted team of tradesmen, engineers, landscapers, artisans and tech specialists.


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